The cool way to put pants and wayfarers on

Both ads were made for different clients (Pants: Levis, Sunglasses: Ray Ban). Same agency (CUTWATER, director: "Benzo" Theodore. Same idea. But seriously...what happened to the notion of a 'unique brand image'? Where is it? Don't get me wrong, these are very entertaining, especially the Ray Ban one which is hilarious! Does it sell? would you buy these products? I did, but not because of the these ads, it's because they're good, quality products...something the agency should have focused on. Oh well, as long as you're entertained, the clients are happy.