From an Ad students perspective and I'm sure advertisers in the field, marketers, etc., this is a brilliant idea! It's called UNIQLOCK. Yes it's a screen saver, but save your yawning. Think "loungy" music and sound components by Fantastic Plastic Machine with clips of cute Japanese women doing the robot and other dance choreography. This is rather a brilliant idea in terms of Viral marketing, say, t-shirts, music or even product placement worn by the dancers or placed throughout the enviroment. Created by Tokyo's projector inc., this strategy has recently won a clio award. You can read the article here.
And in case you were wondering, yes, I do have it as a screen saver. Click on the word UNIQLOCK above to download it to your PC or Mac.
Tuesday, May 20, 2008
UNIQLOCK
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4 comments:
i feel there is a uniqlock inside of me waiting to come out.
Everyone has a Uniqlock inside of them love...You just have to find it.
heeeey uniqlo! i saw that store in tokyo and i wanted to go because i was told it was hip and cheap! but brandon told me it was lame.
i bet i missed out on something awesome.
thats what i get when i listen to a boy with a final fantasy 7 necklace around his neck. daaaamn
I heard Final fantasy necklaces bring out the mythical being within your soul.
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